Now that you’ve done your research and discovered the keywords you want to focus on, you need to determine their placement while staying organized.
How to do a relevancy check
The next step in updating your keywords is to complete a relevancy check. Since you’re going to assign your chosen set of keywords to your website pages, you need to figure out the best places for them. To do this, think about where they will be the most relevant to you as a human being using the internet and to Google as the search engine. Remember, you’ll climb the organic searches if you offer content that satisfies internet users, so if you need to choose between what makes sense for Google and what makes sense for us humans, go with the human choice.
Create a keyword spreadsheet
If you haven’t started to map your keywords, one of the best ways to stay organized is to create a document. Keyword mapping documents are often spreadsheet-based and have a row dedicated to each page on your website. Place your words and phrases in each column so you have an idea of how to proceed. As this is a crucial step in your on-page optimization, you should try to be as organized as possible.
If you’re working from a current website, consider placing the existing page data in your document so you can easily see what you need to change. It’s much easier to know where you’re going if you have a clear picture of where you’ve been. Pro tip: if you’re redesigning a website for a client, this before and after data is helpful.
Place your keywords
Now that you’ve combed through your website and you’ve created your roadmap, it’s finally time to incorporate them into your content. Place your words and phrases so they make sense with the content. Use them 2-4 times on each page, otherwise you’ll be engaging “keyword stuffing,” which can hurt your search engine optimization. The process you’re now engaged in is called keyword mapping.
Update your metadata
Once you’ve finished placing your keywords, you should address the meta tags for each page. Keep in mind that the keywords you want to show up for should be in the tags as well as on the page. Avoid placing any keywords in your meta tags that aren’t on the page itself as this will hurt your scoring.
Then, continue to use your keywords throughout your content. Use them in blog articles, social media posts, etc. The more high-quality content you create with your SEO keywords, the higher you’ll climb in the organic search results.
There are so many aspects to conducting keyword research and analysis that it’s hard to fit everything into one or two articles. Hopefully these two posts have given you a good idea of how to get started. Though choosing your keywords wisely seems like a daunting task, it’s not too bad once you break it down. If you’d like some help with your SEO rankings, be sure to speak to the team at Alphapom today. We’re a group of digital marketing gurus who enjoy watching businesses climb the organic searches.