As a startup business, it’s important to be conscious of the marketing strategies you’re using. We’ve all seen the way videos can take an individual or business go from being virtually unknown to being a household name.
In today’s market, simply creating a product video isn’t enough. Developing your product is the first step, now you need to focus on building your audience. How quickly and effectively that’s accomplished depends on the kind of video marketing you plan on using.
Viral Video Marketing Tips for Startups
As a startup, you know that every cent counts. With each marketing venture you take, you have to tighten the bootstraps a bit more, so there’s no point in wasting your time and coins. Therefore, it’s important to adopt the right kind of video marketing strategy for your business.
Easier said than done, right?
All newbie entrepreneurs know the importance of investing their time and money in video marketing, but they also know it’s a challenge. Below is a list of marketing tips we’ve put together that will help you avoid spinning your wheels and get that much closer to going viral.
Have a motive
No matter what industry you’re in, it’s important to have a purpose tied to your video marketing strategy. Before you turn the camera on, you should know what you’re trying to accomplish with the video. Most videos are geared toward educating, entertaining, and/or inspiring your ideal audience to take action. This is the kind of short video content you need to be creating in order to stay fresh in your audience’s mind.
Study your audience
If you haven’t already, take some time to think about your target audience. Determine what pieces of information they’re looking for as well as the format and topics they’ll be interested in. Once you do this, you’ll start to create content that allows you to connect on a deeper level with your audience.
Do your ideal audience members look for product demonstrations, reviews, or brand stories? Knowing the answer will allow you to create the kind of content they’ll love, like, and share.
Choose your content creator(s)
The next step you should take is to determine who will be creating your video content. Most often, companies have two options: A) do it in-house or B) hire a professional agency to draft a script. If you’re already seeing dollar signs, don’t fret. The list of video content creators has expanded to bloggers and influencers who can not only create the content, but they’ll also promote your videos.
Now, keep in mind that while influencer marketing can be the difference between staying your course or going viral, you should choose your content creator based on your audience’s preferences, your budget, and your timeframe.
How to promote your content
Just because you published a video on YouTube, that doesn’t mean the views will start rolling in. As a startup, you’ve got a thin budget, which means you need to use the most effective yet budget-friendly ways to share and promote your content. Again, consider reaching out to bloggers, businesses, friends, relatives, and online influencers who are ready to share and promote your videos.