In today’s market, one of your top priorities should be to make a great first impression on your online users. Oftentimes the homepage of your website is the first point of contact that a user will make with your business or company, which means your website needs to have a striking design. This week we’ll focus on trends regarding homepage web design, discussing elements that are slightly different than what the average website offers.

Web Design Tips

There are plenty of effective and interesting ways to capture and entertain a user. Today we’ll discuss how you can use your hero header, corner layouts, and calls to action to do so.

Tip 1: Use a short hero header

For the last few months, the trend has been to use thick hero images with bold images and videos that take up the whole screen. Typically they start at the top of the homepage and extend to the point where the scroll begins. Now that users have had enough of this bulky header, more designs are backing away from such an oversized hero section to a shorter one that’s easier and faster to take in.

As far as design goes, it’s nearly the same, however. Your hero section should still include nice images, text, or some type of element that’s meant to be examined. Just keep in mind that any images in that section should be half as thick.

The main idea behind this trend is that it makes it easier for users to see information higher up on the screen. This way they’ll be able to find what they’re looking for much faster, whereas before they had to scroll through a large hero section. Keep in mind that you can also encourage users to click through your website right away when you do this since you’ll have space to provide them with interactive elements such as buttons or videos.

A simpler hero section also allows for more whitespace, should you choose to create your website with such a background. As a result, your website will be easier to navigate and appear lighter and modern. Since minimalism is still quite the trend, it’s likely that it’s the force driving this website design trend.

Now that you’re aware of the benefits of using a short hero header, you’ should know that the challenge that comes with this design trend is cropping. Because you’ll need to chop the image down, you should be thinking about the specific image you’ll be using in the early stages of the web design process. If possible, try to take into account the space you’ll be working with when the photographer shoots the images. Since the shape is not a standard one, you might need to explain to the photographer what it is you’re looking for so he or she can get the aspect ratio correct.

 For example, if you’re a local business owner in the Eastern Iowa area and you’re looking to feature scenic images of the state on your site, be sure to let your photographer know so he or she can plan accordingly. If the photographer will be taking shots of your products or services in action, you should also let him or her know so your products can be strategically photographed.

If you have any questions regarding this or any other digital marketing topic, please reach out to us at

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