Now that you know more about choosing the best keywords for your website, thanks to Part 1 in this series, we’d like to arm you with additional tips for kicking your keyword optimization into high gear.
Use special features to increase your rank
Did you know that Google gives credence to websites that use special features? Take the features on the top of their Search Engine Results Pages, for instance. Whenever you visit these pages, they’ll show you the relevant snippets, reviews, and featured videos that are currently hanging out at the top of the search pages.
Have you heard of Google’s Answer Box? It’s a unique SERP result that’s tied to Google’s knowledge graph. The Answer Box is often taken from a website that provides the correct answer to a given question. As you can imagine, Wikipedia is typically the top dog in here. Most often displayed at the top of the results page below the ads, the answer box offers instant answers as well as a source website for the question. If you can manage to get your page listed in Google’s answer box, your keyword optimization and SEO will be golden for quite a while.
Place your keywords wisely
When you’re looking to improve your keyword optimization, it’s important to place the words and phrases in the correct spots. Keywords and phrases should appear in your meta titles, page descriptions, headings, and within the body copy of your website. A good rule of thumb is to keep your keywords towards the front of your copy as this will ensure that they’re seen more easily by internet users.
Now, we know what you’re thinking, “Isn’t this the same thing as keyword stuffing?” Not at all.
Keyword stuffing is when the words and phrases are blasted all over the place – to the point where it’s obnoxious. When keywords appear more than five times on one page it’s excessive.
Think of it like this: each page of your website’s pages offers an opportunity for improved optimization. You don’t want to spend your time optimizing just one page of your site or only your home page. By placing the relevant words and phrases in the places they belong, you’ll improve your keyword optimization dramatically. When doing this, try to shoot for two to three specific keywords for each page. To make this easy, start planning out which pages will have the certain words and phrases.
Once you’ve got your keyword blueprint, it’s time to start writing content. When doing so, try to focus on making the copy searchable, friendly to the eyes, and easy to read.
Increasing your website’s keyword optimization doesn’t have to be a huge undertaking. All it takes is some industry knowledge, a little bit of research, intention, and the desire to improve your SEO rankings. Follow the tips we’ve given you in Parts 1 and 2 and you’ll be good to go!
If you’d like some additional help planning the keywords for your website or managing your SEO, speak with the team at Alphapom today. We’re a locally owned and operated business based out of Cedar Rapids, Iowa and we love helping business owners improve their online presence.