Does your website suffer from poor search engine rankings? Ranking high in the search engines can be challenging, especially when the competition in your industry is high. You’re probably already aware of the fact that doing your keyword research plays a big role in improving your rankings. When doing your research, you should try to think like your audience members as this will help you find out what words they’re searching for.
But what happens after that? How do you choose the best keywords in order to boost your optimization? Is it best to use long tail keywords or use the most competitive words? In this post, we’ll help you come up with a strategy that’s designed to tell you what keywords you should strive to optimize for.
Competition is good for you
When focusing on our keyword optimization, it’s important to take a look at what your competitors are doing. For example, determine if they’re using long tail keywords or head terms.
When most people sit down to write the copy for their website, they often choose head terms that won’t render much traffic. So what’s the best way to determine your competition? And once you find your competitors, what should you do?
Two great keyword optimization strategies include:
- Googling your competitors and analyzing them
- Make changes, gather the results, and try again
- To help you boost your SEO and rankings, we’ve gathered some tips and tricks for using either strategy listed above.
Googling your competitors
Once you’re knee-deep in your keyword research, be sure to Google the terms you’ve come up with for your niche starting with the broadest ones. Now take a look at the search results page. These are the websites you’ll be competing against once your content is optimized.
So how do you know if you’ll be able to compete with the websites listed at the top of the SERP?
Take a look at the following:
- Determine whether or not these pages are for professional organizations. Are company websites at the top? If so, think about whether or not you’re “equal” to such companies. Ask yourself if your website belongs amongst these pages. You should also consider whether or not your business is similar in size and if it has as much influence.
- Find out if the SERP shows any well-known brands. If these businesses are using name-brands, they’ll be tougher competition.
- Compare their content to yours. Do they have quality copy? Are they optimized? Do they post articles on their sites? If so, how long are they? Tip: if your competition has poor quality content, you have a better chance of outranking them!
- Determine whether or not there are any Google ads. If so, how much are the pay-per-click Google adwords? If the rates are higher, they’re terms that are harder to rank for.
Remember, when it comes to boosting your keyword optimization, the idea is to focus on how your website compares to those in the SERPs. If you discover in your research that you’re roughly the same size and have a similar marketing budget, start focusing on those head terms. If you’re not, you should stick to long tail keywords.
The process of figuring out which keywords to focus on can feel overwhelming. Even if you follow the tips in this post, you’ll discover it’s not always a piece of cake. Should you need help with your optimization or SEO, contact the team at Alphapom today. We love helping business owners with everything in the digital marketing world, so don’t hesitate to reach out!