Has your blog been struggling to get views? Are you ready to kick your blogging practice into high gear? The truth is that you can have the best posts around but it doesn’t matter if people can’t find you. Thanks to social media marketing, you can drive huge amounts of traffic to your site with a little effort. Today, we’re discussing the best tips and tricks for using social media to improve your blog traffic.
A lot of business owners fall into the trap of thinking social media is a one-time deal. They post once, get fewer hits than they’d like, and never touch it again.
That is the worst thing you can do!
Social media marketing is not a one-time gig. You have to post quality content on a regular basis. In the beginning, it will take some effort to find the type of content that resonates with your followers. Even if you follow a regular posting schedule, some of your content will still flop. That’s just the nature of the beast.
One of the best things about social media marketing is that you can work with multiple networks. Let’s take a look at some of the easiest ways you can use social media to boost your blog’s performance.
1. Include Images in Social Media Posts: We all know that people are visual and that our brains are trained to look for eyeballs. Be sure you’re posting images along with your blog posts so users are encouraged to click on the link AND read your article. Snap a picture of you or one of your employees using your product or completing a service.
If you’re a locally owned business that’s in the Cedar Rapids or Iowa City area, start posting pictures of your building or local landmarks as they relate to your posts. People will recognize the landmarks and be curious enough to click on the link to get the scoop.
2. Talk About Your Article in a Creative Way: When it comes to social media, stories rule. Instead of posting something simple (aka boring) like “Hey, check out my latest blog article,” make it engaging! Share a little bit of the story that your blog article talks about. Talk about your personal experience, give them a teaser about how you came to your industry, or how you started your business and they’ll be much more engaged from the start.
3. Keep Your Content Fresh: Don’t let yourself fall into social media ruts. You’re vying for consumer attention just as much as the next guy, so keep posts fresh. Create posts about different services you offer or the latest news in your niche. If your blog calls for it, you can even post about current events.
Take a look at the RAYGUN blog, for example. Started on the east coast by Iowa native Mike Draper, RAYGUN makes and sells a variety of products including clothing, coasters, hats, and more. Their blog posts vary from topics such as politics (and how they relate to the industry), fundraisers, local business connections, and more.
4. Use One Blog Post to Create Multiple Tweets: Most pro bloggers will tell you that tweets have more potential when you use them appropriately. Creating multiple tweets can take time, so why not get as much out of one blog post as you can? Schedule multiple tweets related to your post ahead of time so you can get them out into the world as quickly and conveniently as you can.
Blogging should always be fun. If you’re struggling to get traffic to your blog and it feels like a chore, consider weaving these social media tricks into your blogging practice. You can even let the team at Alphapom help you. We’re a locally owned digital marketing company based in Cedar Rapids, Iowa that offers social media management, blogging, website design, video marketing services, and more.