So you want to use Pinterest for your business marketing, eh? There’s no doubt that Pinterest is a great platform for expanding your small business. Whether you’re using Pinterest for the first time or you’re looking to get to the next level, here are some tips and tricks that will surely help you:
Create your Pinterest account
If you haven’t already created an account for your business, be sure to do so. You’ll then need to set it up properly.
To ensure you’re delivering content that followers expect, start taking a look at what they’re pinning. Then, create boards that reflect your business and stay within your industry. For instance, be sure you know your business’s category, as this will help you reach the clients you’re looking for.
Use your own content
Pinterest is notorious for copying content. You don’t want to fall into this trap as the entity will start to remove your pins if they infringe upon copyright law. For this reason, don’t grab your photos from just anywhere. In fact, a good assumption to make is that everything online is copyrighted. Unless you’re using free images from places such as Pixabay or Pexels, you’re probably looking at copyrighted photos. If you do decide to post content that belongs to someone else, CITE THEM! (Note: we’re not attorneys, so to be completely sure you can post certain kinds of content, you should consult one.)
Watermarks all the way
When you’re posting content that’s all your own, add a watermark to the pin. Not only will this create brand awareness, but it will also make you look legit.
Don’t neglect your boards
Be sure to keep all of your boards from going stagnant. Pin to them regularly. You should also follow others, including any visual marketing professionals you come across.
Do you sell products? Include a price banner to your product pins so potential customers can easily identify your prices.
Direct pins properly
One of the best things about Pinterest is that it’s an easy platform to get exposure, assuming you’ve chosen the proper category for your business. For easy traffic, be sure to link your pins back to your website.
Pinterest isn’t technically made to be “social,” but interacting with users doesn’t hurt. Consider taking the time to comment on pins, tag pinners when appropriate, and thank those who pin your content. Gratitude goes a long way, so don’t hold back!
There are so many ways to make social media work for you. If you’d like to expand your digital marketing further, consider speaking with the team at Alphapom. We’re a digital marketing business based out of Cedar Rapids, Iowa and we love helping small to medium businesses boost their online presence. Speak with us today regarding your social media, SEO, website, and video marketing needs.