Have you ever noticed that blue and white checkmark next to certain Twitter account names? That logo is one of the highest forms of social media recognition and it’s called a verification logo. Top platforms such as Instagram and Twitter use them, though they’re both moderated by different social media platforms, the benefits of becoming verified are the same.
If you’re out of the loop, verified public interest accounts are considered authentic. They will always have a badge next to their account name and can be applied only by the social platform itself.
Getting Verified on Twitter
Most of the time verified accounts belong to musicians, actors, politicians, religious icons, media outlets, sports channels, businesses, and other areas of interest. If your business is looking into becoming verified, here are some things you can do:
1) Fill out the verification form
Twitter has a verification request form that will kick off the process. Note that you’ll need to be logged into your account in order to fill out the form. Once you get started, your profile will need to have the following items:
- A verified phone number
- A confirmed email address
- Profile photo
- Header photo
- Your birthday (for individuals, not businesses or organizations)
- Your website
You’ll then need to make sure your tweets are set to “Public” since it’s difficult for your tweets to be seen by the public if they’re private. 🙂
2) Take care of missing items
Note that if you haven’t filled out the information required above or you haven’t optimized your Twitter profile, you’ll be asked to do that. You’ll know right away if something is missing because you’ll get an “Account Not Eligible for Review” notice. Fear not, though, it will give you the chance to complete the missing information.
3) Provide websites for reference
Once you’ve completed the verification form, Twitter will prompt you to provide websites that can be used to confirm your identity. Since your official business website is listed in your profile, there’s no reason to list that one again. Therefore, this is a great place to put additional websites that can be used to associate you with your Twitter account. For positive results, provide links to websites that show proof of your public influence. Examples include high-traffic websites or times you appeared in the news, if applicable.
4) Explain why you should be verified
Once you’ve gotten to this step in the verification application, Twitter will have a section for you to make your case. If you’re applying as an individual, take the opportunity to show your public reach. You can also show instances where you’ve contributed to your industry. If you’re a company or corporation, highlight your mission, vision, and goals, as well as what you’ve been doing to achieve them.
Keep in mind that you only have 500 characters for this, so try not to overthink it. The main goal is to focus on the ways you add value to the Twitter community.
5) Submit that baby!
Now that you’ve reached the end, be sure to take a moment to read through the content you’ve provided. There’s nothing worse than getting through all of that, submitting it, and finding out you entered some things in wrong. So be sure to confirm that validity of the info you provide.
Now, the time has come to wait. Twitter will send you an email once they’ve reached a decision. If you’ve been approved, you’ll see the @verified Twitter account has started to follow you.
If your request is denied the first time, you can apply again in 30 days. Note that if your account doesn’t follow the Twitter terms and conditions, you can lose your verification.
To get help with your social media presence, speak to the digital marketing team at Alphapom. We’re a group that specializes in social media management, video marketing, blogging, website creation, and more. Chat with us regarding your online needs today!