Conducting business in today’s market means utilizing the wonders of the internet. You will occasionally find companies that dismiss the internet as a way of conducting advertising because they think it’s a waste of time or find it too off-putting. The truth is that this kind of thinking is problematic because composing and executing an effective digital marketing strategy expands your business in amazing ways.

Digital Marketing Strategies You Need in 2017

Unfortunately, there are a lot of businesses that conduct digital advertising methods without first coming up with a plan. Much like creating your overall business plan, attempting to market your business as well as its products or services online without an endgame in mind can be quite unproductive and frustrating. In fact, it can become equivalent to having no online presence whatsoever. Making the choice to adopt a digital marketing strategy is easy, now comes the hard part of implementing it. Because the digital world is constantly evolving and revolving, advertising must shift to keep up with it. Below are some digital marketing strategies we recommend you adopt in the remainder of 2017:

Create videos

If you scroll through most social media platforms you’ll discover that people love watching videos. Whether it’s a video with a quick recipe, cute and funny animals, or a product in use, videos are great ways to showcase your business. Video streaming sites such as YouTube and Vimeo, creating an online ad campaign seems more manageable. Today, video engagements are higher than any other type of media because people love to be entertained. People also love to experience emotions through film. If you’ve got a product video that can make people laugh, you’re already three-fourths of the way there. Surprisingly enough, video ads force users to lower their guard and willingly watch a commercial. If your video features animation, the chances of online users watching it increase even further. What makes video an effective advertising tool? It gives users that chance to watch and listen to the ad without devoting a tremendous amount of concentration, such as what’s required for reading text. Now that you’re ready to start your video campaign, be sure to keep the ads fun, visually captivating, and entertaining.

Emails you can interact with

Online users have been conditioned to skim through their emails at high speeds. Since most inboxes are flooded with spam nowadays, it’s important that your emails stand out. Create subject lines that allude to the fact that users can interact with your email. And when you think about it, there’s something exciting about being able to interact with emails from within your inbox and not having to open a browser for once. You can create interactive emails by using HTML and CSS, which are popular tools in the digital world. Remember that interactive emails should give customers the opportunity to add products to their carts, navigate between styles, colors, and other options, and even play games in their inbox. Customers will enjoy this added functionality because it gives them a unique and exciting experience that could convince them to interact with your site. Bear in mind that even if a user opens an email, it’s unlikely to be clicked on. You’ll impact your click-through rate in a big way if you’re sending out interactive emails. And if you keep it up, customers will begin to realize that your emails aren’t like the average emails that clog up their inboxes or spam folders. In their mind, your business will be a step above anyone else, and that’s a pretty big deal.

Online users have been conditioned to skim through their emails at high speeds. Since most inboxes are flooded with spam nowadays, it’s important that your emails stand out. Create subject lines that allude to the fact that users can interact with your email. And when you think about it, there’s something exciting about being able to interact with emails from within your inbox and not having to open a browser for once. You can create interactive emails by using HTML and CSS, which are popular tools in the digital world. Remember that interactive emails should give customers the opportunity to add products to their carts, navigate between styles, colors, and other options, and even play games in their inbox. Customers will enjoy this added functionality because it gives them a unique and exciting experience that could convince them to interact with your site. Bear in mind that even if a user opens an email, it’s unlikely to be clicked on. You’ll impact your click-through rate in a big way if you’re sending out interactive emails. And if you keep it up, customers will begin to realize that your emails aren’t like the average emails that clog up their inboxes or spam folders. In their mind, your business will be a step above anyone else, and that’s a pretty big deal.

If you have any questions about this or any other digital marketing topic, please reach out to us at info@alphapom.com

Sign up now to receive Alphapom's Comprehensive Guide to White Hat SEO

Sign up now to receive Alphapom's Comprehensive Guide to White Hat SEO

You have Successfully Subscribed!