This year there have been more changes in social media marketing trends that ever before. With new technologies constantly being invented and used, it can be hard to keep up with the latest features.
Those of us looking to use social media marketing to our advantage need to stay on top of the strategies that are working. To do so, we must learn to update ourselves so we can best determine what will work for us in the future.
How to Market on Social Media Like a Boss
In an effort to help marketers and business owners such as yourself, we’ve gathered the most significant social media marketing techniques 2017 has had to offer thus far.
1. Video is here to stay – use it
There is no question that video is dominating the internet right now. Since 2015, 70% consumer traffic came from video alone. The current projection is that by 2020, the total amount of video internet traffic will be 80%.
If you haven’t already given video a try, you’re long overdue. To keep up with consumer expectations, marketers should be implementing consistent video content. With several options available on Facebook alone such as 360-video, Live Video, and the Lifestage app, it’s easier than ever to use it. To compete, Instagram has launched 60-second videos in addition to Instagram Stories, which is similar to Snapchat. Since consumers have the option to save videos for later on multiple platforms, they can watch your content when they’re on a high-speed internet connection. All of this adds up to a big win for your brand.
2. Get automated
In order to keep up with your competition, you have to be smart. Given the fact that consumers are exposed to hundreds of ads each day, especially on social media, it’s likely they’ll forget your ad an hour after they’ve seen it. In order to gain a leg up on your competition, you have to remain in the consumer’s mind. Doing so is more work than a human can handle. This is where automated software comes into play.
Since the cost of automation tools have come down significantly, more social media marketers are turning to things like HootSuite, Buffer, and Socioboard. With such tools, you can manage all of your social media in one place, which frees up time for you and your staff members.
3. Don’t overlook influencers
Influencer marketing got its start on YouTube, but don’t underestimate their reach on social media. These people have the ability to influence an audience in ways that might be quite surprising. Because influencers have combined their YouTube content with several social media platforms, they’ve created one of the most powerful networks in the world. If you have a product or service that’s struggling to hit the mainstream, reach out to them. You might be surprised how quickly your brand name will spread.
There are many ways to use social media to expand your business marketing strategies. If you’d like further guidance, be sure to reach out to Alphapom today. We’re a group of SEO, video, social media, and digital marketing experts that love to help businesses get in front of the people who need them. Give us a call today and we can chat about what your business needs.