One of the most frustrating things about diving into your website’s analytics is seeing how high your bounce rate is. More often than not a high bounce rate is accompanied by low visitor time spent on page.
Even if you’re bringing a good amount of traffic to the site, it takes some trial and error to figure out how to get visitors to stay for more than just a few seconds. Then, once they’re there, the trick is to get them to navigate through your site before heading off to somewhere else.
Much like all aspects of digital marketing, there’s no sure-fire way to guarantee you results, especially when the attention span of the average internet user keeps shrinking. In fact, did you know that the attention span of the average internet user is eight seconds? If you can’t convince users to stay on your site within eight seconds, then your conversions will suffer.
While keeping all of these things in mind, we’ve put together some tips and tricks that will help you maximize page views and increase visit duration.
1. Determine Your Bounce Rate
Before you start doing anything about your bounce rate, it’s important to see what it currently is. If you’re unfamiliar with the term, your bounce rate is the amount of time a user spends on your page before clicking back.
Finding this information depends on your website platform but you should be able to see this in your analytics. If you’re using Google Analytics to track your stats, go to Behavior > Site Content > All Pages. This will show you the bounce rate for every page, which will tell you what pages need to be worked on first.
If you’re seeing stats around 41-55% then you’re sitting pretty good. Of course, 26-40% is even better. If you have a WordPress site, you can also use the Reduce Bounce Rate plugin that will inform Google every ten seconds about any interaction that may be left out in Google’s stats.
2. Meet User Expectations
Obviously, it’s important to keep your website content as high-quality as possible. And even if you think your content is good, there are still ways to make it better. Start by looking through your content and asking yourself these questions:
1. Are my high-bouncing pages outdated?
2. Do any of my pages lack information?
3. Can I improve the format?
4. Can videos and/or images be added?
5. Do my pages inform the visitor about the keyword phrase they used in Google?
6. Can the title tags and meta descriptions be optimized?
While this seems like a lot, you’ll be a lot happier when visitors are happier. The more satisfied they are with your content, the more likely they are to stay on your website and convert.
3. Use Link to Your Advantage
Weaving links into your content is a great way to give visitors the chance to learn more about a topic or fact that was shared. Related links can be added to your content manually or you can use a plugin that will do it automatically for you.
If you have a WordPress site, consider using the Yet Another Related Posts Plugin (YARPP). This plugin is known for its ability to pick out the most relevant posts to link to and its ability to improve page views.