E-Commerce and local search seem like two things that will never go together, but that’s not the case. Local search is often associated with store locations and offline purchases, whereas e-commerce involves online transactions.
Recently, the high number of e-commerce sites across the web has given many online-only stores the idea of opening a storefront. E-Commerce mogul Amazon recently opened a bookstore in Seattle. Other brands such as Warby Parker, Blue Nile, and more are opening up physical retail stores, but why?
The reason so many brands have started opening up multiple storefronts is that they see the benefit of having both online and offline availability. If we reverse this situation, the same applies to those who have a brick-and-mortar storefront.
E-Commerce becomes increasingly relevant to local SEO as consumers use more devices and media to research purchases they were planning to do offline. Internet savvy users now expect the chance to research the goods and services they’re looking for in one place and finalize their purchase in another.
Today, we’re sharing four lessons that you should use with your online content since it will give you business a local SEO boost.
1. See your website as your storefront
When you have a brick-and-mortar location, dedicating the right amount of time to your website can get tricky. Local businesses need to realize that they’re probably receiving more visitors to their website than people who are walking in the door because the average consumer will visit the website first.
2. Keep your information accurate
With an e-commerce website, the last thing you want to do is display an outdated special. You wouldn’t leave your “Christmas sale” sign in the window of your building until Easter, so why would you do this on your website?
3. Display your prices online
If you sell products via your e-commerce website, then this is a no-brainer. However, if you’ve held back on displaying prices before, now is the perfect time to add them in. Market Track has discovered that 80% of people surveyed compared prices before purchasing in person.
4. Give consumers an experience
Putting the price in front of the consumer is critical in bringing them back to your site, but don’t be afraid to add more. You may feel called to provide only basic information online that will drive traffic to the store so customers receive the “full experience.”
This seems like a good idea, and we’re not trying to say that in-person visits aren’t lovely, but the average consumer of today wants more information online.
In fact, LSA research discovered that 63% of consumers look up a product or searched for coupons before making their purchase. Keeping valuable information from your consumers in the hopes that they’ll come to your storefront tends to backfire. Be sure to include important information about your products so consumers can either check out online or do some window shopping before they visit your physical space.
Could you use some help making local SEO headway with your e-commerce website? The team at Alphapom can help you be seen by those around you. Give us a call to get started!