Any time you’re making website design changes, it’s critical to think about how they’ll impact your visitors. Impeding a user’s ability to navigate through your site will cause them to leave and increase your bounce rate – something none of us wants.
Product pages offer special opportunities and challenges when it comes to website design. The main focus should always be on the product itself, after all, that is what the user is interested in. But you also have an exciting opportunity to mention, display, and cross-sell complementary items.
The trick to making product pages that will knock the user’s socks off is to make it easy for them to keep shopping. Driving conversions should also be a top priority when designing your product pages. You can do this by putting recommended products in easy-to-see areas on your product pages.
In today’s post, we will examine the different ways you can design smart options for your recommended and related products. We will also talk about three key components to consider placing on your product pages.
Smarter product recommendations
No matter what item you’re shopping for, it’s easy to see that the bigwigs have figured this part of website design out. To improve the user experience and encourage users to shop around more, you need to display your related or recommended product options. This practice, known as cross-selling, is used by major retailers like Amazon, Target, and more.
One of the most popular ways to do this is to show items that are in the same collection. This solution is ideal for clients who are interested in buying more than one item from that collection, but it might not be everyone’s cup of tea.
Take clothing for example. If you’re looking online for a new winter coat you might see recommendations for gloves, a hat, or a scarf to pair with it. All would be complementary to that particular coat. In this situation, hand-picked items are better recommendations as opposed to products from the same collection (other coats from that line).
Aim for personalization
If you can manage to personalize each product page, you’ll get more conversions. The best way to do this is to use an app so you don’t develop the desire to pull your hair out. Turn to something like Boost Sales or Shopify’s API product properties. Both are highly functional.
If you’d prefer to operate on a theme-based level, we recommend working with Liquid because it allows you to create rules, product tags, and determine what specific recommendations can go on each page.
Now that we’ve talked about some platforms you can work with, let’s talk about three key components to consider when building your product pages.
- A clear call to action: No matter what products you’re selling, try to make it as easy as possible for the user to complete the purchasing process. A bold call to action such as, “Buy Online” or “Add to Cart” is the best way to go.
- Money-saving info: Do you offer products via a subscription service? If so, make sure users know how much money they’ll save when they purchase your items with a subscription instead of as a one-time purchase.
- Testimonials: Sometimes a testimonial can be the difference between a customer completing the purchase or leaving the items in their cart forever. Customers can leave some pretty powerful testimonials, so why not place them on your product pages?
If you’re a small to medium-sized business in Iowa that could use some help with website design, speak to the digital marketing team at Alphapom. We’re a marketing company based in Cedar Rapids, Iowa that specializes in website design, SEO, social media management, video marketing, and more. Chat with us over a cup of coffee today!