With the latest algorithm changes for social media, it’s important to stay on top of your SEO game. It can be overwhelming trying to keep up with the constant changes, but fortunately for you, we’ve put together this list of things you can do to increase your web presence and ranking.
Here are five things we suggest to improve your SEO:
1. Create interactive content that will capture users
Now more than ever is it critical to create pieces of content that encourage interaction. Bring in users with fun opportunities such as surveys, polls, quizzes, assessments, infographics, and videos. All of these can be important assets in your content marketing and SEO strategy. This type of content will capture users and keep them on your website longer. These pieces of content also improve user-experience.
When people stay on your website longer, Google will see how valuable and relevant your content is to the users that are looking for it.
2. Content should be keyword-rich and long-form
Producing long-form content gives users the chance to dive deeper into content topics, thus putting a wealth of information in front of them. Comprehensive long-form content gives users everything they need, which is Google’s goal.
Long-form content also allows you the chance to add to your primary keywords so you can rank better.
3. Captivate your audience with great headlines
Your headline is your content’s first impression, which means it often determines whether or not a user will click on it. The key is to craft compelling headlines that will encourage users to click right away.
If you get stuck or find yourself overthinking, use this Headline Analyzer to score your title. It will help you take steps to foster engagement, give you an idea of how it would perform on social media, and let you know if you should delete or add words for improved results.
4. Take a look at your mobile optimization
At this point, mobile searches have taken over desktop and if your website’s mobile view could use some work, it’s time to get on it. Your website needs to be mobile-ready and responsive in order to engage your audience. Take a look at your page load speeds, navigation, and format to ensure it’s organized and easy to interact with.
5. Provide opportunities for engagement
Every time you provide users a chance to interact with you, you’re boosting your SEO strategy into the stratosphere. Encourage visitors to comment on your social and blog posts since the “community” you create increases rankings.
Engagement lets you know that users are reading your content but that they’re also compelled to interact. As we said, this will help keep people on your site longer and helps you narrow your focus on your message to users.
When posting online and on social media, encourage your followers to interact by giving their thoughts. Asking open-ended questions is an easy way to provide people the chance to let you know what they need from you.
Alphapom is a digital marketing company that specializes in SEO, social media markeing, video marketing, and website creation. We’re passionate about expanding your online presence and would be happy to work with you. If you have questions about using SEO for your company, give us a call and we’ll chat over a cup of coffee.