As business owners and operators in the modern world we know how important it is to avoid becoming complacent in our digital marketing ways. It’s vital for your small business to stay competitive, especially in your local area. So, one thing we should spot check ourselves on every now and then is the tactics we’re using.
4 Ways to Brush Up on Your Digital Marketing
Below are four easy ways you can brush up on your digital marketing strategy immediately.
1) Tackle your website first
If you have yet to join the mobile-friendly world then you’re a bit behind. Responsive mobile sites have been on the market for a while now, so it’s important your site appears clean, modern, and functional on all mobile devices. If it’s not, it’s time for a website overhaul.
2) Verify the basics
Making sure your visitors can get a hold of you is still important. Give them access to vital information such as your business address, phone number, business hours, emergency services, etc. on your website. Consider putting this information in the footer so it can be easily seen on all pages. This tip seems pretty basic, but it a lot of business owners end up forgetting about this information because they’re busy running their business.
3) Focus on your local customers
If you’re a business that focuses on your local audience, be sure to claim your online listings on search directories. This includes places like Google My Business, Yelp, Yahoo, Bing, Manta, and more. Why? For starters, this is all free. Second, you’re going to want to make sure that no one else is pretending they’re you and you should make sure any information visible online is consistent.
4) Adjust the way you’re using social media
This one may be a little bit of a doozy, but only because we’re used to using social media differently. A lot of folks end up making social media mistakes because they use platforms to blast their followers with promotions, sales, and deals. While it feels like you’re being helpful, the reality is that it can actually turn some people away. So what happens then? They’ll start to tune out your posts or even leave your page, which is no fun. But, if you start focusing on the “social” end of things, and you start providing valuable and fun content to your followers, you’ll be more likely to see positive responses.
Keeping up with the latest trends in digital marketing can feel like an uphill battle when it really shouldn’t. If you’d like some more help adjusting your online marketing strategies, give the team at Alphapom a call today. We’re a digital marketing company based out of Cedar Rapids, Iowa and we love boosting small businesses. Let us help you with your SEO, marketing, and video content.