The world keeps turning, which means local SEO strategies are shifting all the time as Google changes their algorithm to show local search results via Google Maps. To keep you on the right path through the remainder of 2018, we’ve put together a list of SEO tips that will help you get more exposure in your local community.
To expand your reach, consider the following:
1. Add city pages to your website
Having specific city landing pages on your website helps you get found by people in surrounding cities. Local SEO guidelines for Google Maps say that you can only optimize where you have a verified Google My Business listing, which means you need to find other ways to appear in searches for other areas. This location would be the address and city where your business is located.
So what do you do about getting found in surrounding communities?
City pages will help your business get found in the surrounding cities and markets. While these pages only apply to organic search results, the number of people in any city who will look first to the organic search results is still overwhelming.
2. Get on Google My Business
You can’t even think about competing with others in your area if you don’t have a verified Google My Business listing for your company. Your verified listing needs to contain your business’ address and location, business hours, phone number, and link to your website.
Are you a restaurant? Include links to your menu in your GMB listing. Do you accept appointments? Add a link so potential customers can schedule an appointment.
The most important thing you can do with your Google My Business listing is to make it as complete as you can. All of the information contained in your listing needs to be accurate. If your business information is incorrect, missing, or incomplete, then your online presence will suffer, especially in local terms.
3. Keep your info consistent
Did you know that Google takes a look at how your business information is written across the web? It examples the volume, consistency, and authority of your citations to determine your rankings in Google Maps and local search.
A citation is a published version of your business name, address, phone number, and website URL. The information found in your Google My Business listing is the template they compare everything to, so if your information is inconsistent, you’re going to have a difficult time being seen.
Start looking through everything to see if your information needs to be updated and adjust anything that doesn’t match your GMB listing.
Once you take the time to correct and share accurate information about your business, Google will recognize you as an authority. At that point, you’ll start to receive a large scale presence and recognition as a local authority.
If you need help getting found by people in your local community, speak to the team at Alphapom today. We’re a group of SEO, digital marketing, social media management, blogging, and video marketing expert who would love to help you dominate the local searches. Speak to us today about your SEO needs and we’ll help you adjust your strategy.